For all coffee lovers, Pope Clement VIII was born in Fano on 24th february 1536 and we need to thank him for the diffusion and the popularity of the coffee. It’s told that, being pressured by his advisers to declare coffee as the “bitter invention of Satan”, after he has tasted it, he said “this drink is so delicious that we should cheat the devil by baptizing it”. It’s not certain whether the Pope exactly pronounced or not these words but his name is firmly linked to this beverage. Caffè VIII was born to celebrate and pass on this amazing tradition.